Logo creation - the story of the winning logo

01 – Book Presentation

Logo Title: In The Hair

Graphic designers: Laura Basso, Silvia Blazina

Project: Fashion Talk

02 – Report

IN THE HAIR

After a careful analysis of the project objectives of “Fashion Talk, a long research started to define the graphics and try to represent all the target to which the logo is designated

A Brainstorming took place to collect a massive structure of information and ideas, that were not only related to the concept of “fashion” but the way in which people from different social backgrounds are differentiate in the community. We arrived to the point that people are different not only related of what they wear but also from different reasons that go from the items they use, the way they speak and listen and even from the haircut that “they wear.” And it is from this point that we started. Starting from a very simple and clean sign we have represented three different figures, respectively: 

-          the Emo (from emotional), recognizable from the long hair's lock on the eyes and marked by an absent smile,

-          the famous punk for the omnipresent crest tense to an often hostile expression 

-          and the Rasta, happy among the hair always ruffled. 

The primary objective of this observation aimed at the idea to recognize the different styles inside a context that could be read today, in the past and be recognizable in the future.

The used font comes from an analysis which aim was to emphasize the concept of the project and to harmonically assemble it to the represented illustration. 

After various tests on the position in comparison to the image we chosen to place it not above or over but a side, to underline the idea that each follows the other, trying to hold them in the same run, then, we selected to gather together the images through a rectangular frame giving the same idea of the famous label positioned inside the suits, to remind of what the fashion follows that is quality and contents.

Despite the project asked for a very coloured imaginary the use of the black and white seemed more appropriate there and of impact in comparison to what we were representing. 

03- Mood

In The Hair

The style is defined also from the hair cut that we “wear”.

Used as tool to categorize one person and associate her/him to a group/thought.